With over three decades of experience in marketing and PR, in the last few years I have been awed and excited by the new opportunities afforded by the Internet. The explosion of Internet applications, such as Facebook, YouTube and Twitter, to name a few, has shifted and expanded the world of marketing and PR, and it will never be the same.

But, don’t expect the traditional media—newspapers, radio and TV—to disappear any time soon.  Those who predict the death of traditional media could not be more wrong! In truth, the only really successful marketing campaigns must now embrace ALL media avenues, both offline (traditional) and online. Read more on traditional media not going away →