How Do You Know Which Medium Is Right For Your Message?

Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100.

Per day.

So, with competition like that, how do you make the most of your PR campaign and not get lost in the shuffle? Read more on How Do You Know Which Medium Is Right For Your Message →

Why I Love Talk Radio as a Promotional Tool!

As you know I’ve been a huge fan of talk radio all my professional life, and part of the reason for that is because I’m also a marketer. I was just reminded of why I’m such a fan when I saw this demographic survey that Talker’s Magazine just came out with about the profile of the talk radio audience (Talkers Magazine survey results).

Here’s my article on the reasons I really love the talk radio medium:


Talk radio is one of the best and quickest tools for you to gain national recognition, promote your book, product or service, or popularize your cause.  Fact is, talk radio may honestly be one of the best-kept marketing secrets there is.  There are many reasons why this is true – but let me give you nine to start with: Read more on Talk Radio as a Promotional Tool →

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