How Charlie Sheen’s Use of Talk Radio Demonstrates the Medium’s Influence over Everything Else

Have you noticed how Charlie Sheen has quieted down? It’s not that his public meltdown has slowed or that he’s run out of things to say. It’s just that he isn’t saying it on radio anymore.

I was actually surprised when I realized that Sheen’s daily presence in the news wasn’t just from his tweets or his videos that he posted online, but rather his radio interviews. The meatier comments the media used for their stories about Sheen actually came from his constant calls to national radio shows like The Dan Patrick Show, The Alex Jones Show and a wide variety of morning shows in different cities.

In fact, Philadelphia’s Wired 96.5 FM station – recognizing Sheen’s penchant for phone-in radio rants – flew a banner over Sheen’s house inviting him to call the station. He did and another news cycle ensued. Read more on Charlie Sheen's use of talk radio →

Talk Radio’s Industry Insider, Michael Harrison, Shares His Insights and Takes the Tough Questions

I love radio. I always have.

Just the variety of ideas and exchange of communications bouncing back and forth in the air; it’s so simple, so elegant and so vital to a country founded on the principle of free speech. I also love how radio has been a survivor. When TV was first invented, back in the days when people had become accustomed to gathering around the cabinet-sized radio in their living rooms to listen to news programs, The Shadow and The Jack Benny Show, everyone predicted radio’s rapid demise. After people saw these moving pictures on the TV screen, how could radio ever hold their interest again?

But radio persevered. When the Internet was founded, radio was once again thrown into the dead pool, with pundits writing the medium’s obituary in advance. But it didn’t happen, and I doubt it ever will. Read more on Michael Harrison →

More Americans Listen to Talk Radio Today Than Ever Before

Are You Taking Advantage of This Platform For Your Book Promotion?

In the age of the Internet, 24/7 cable TV news channels, news on your laptop, desktop, PDA and smartphone, I think it’s important to remind folks about the significance of talk radio as it relates to getting publicity for your book. But don’t just take my word for it.

The Pew Project for Excellence in Journalism recently reported that 48 million people get their news from talk radio. Surprised? Don’t be. While other traditional media outlets in print and TV were shrinking, the genre of talk radio was growing. Inside Radio Magazine further reported that the number of radio stations that carry talk shows grew in 2010 to 2,056 from 1,370 in 2009. Read more on why more americans listen to talk radio today than ever before →

When is a Good Time To Start Your PR Campaign? How About NOW?

“What may be done at any time will be done at no time.” — Scottish Proverb

Okay, don’t ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. Read more on when is a good time to start your PR campaign →

6 Tips for Getting Booked as a Talk Radio Guest

You may have heard me say this over and over – but it’s a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, you’re sure to find many that will be a good match for your message.

So how do you get on the air? Here are six tips designed to get you talking: Read more on 6 tips for getting booked as a talk radio guest →

How to Make the Most of Your On-Air Time

Ever since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, television has been in the center of our living rooms.

Today, the screens are larger, the picture is in high-definition color and the programming choices are near infinite. Also, in addition to shows of general interest, there are now literally hundreds of cable network shows that cater to specialized niche markets. Plus, millions are now watching TV shows on their cell phones and computers. All in all, TV viewership continues to soar. Read more on How to Make the Most of Your On-Air Time →

Seven PR Secrets for Getting on Talk Radio as a Guest to Promote Your Business

And How to Make Sure Hosts Invite You Back

Successful CEOs know a secret.

They know that when it comes to getting real marketing traction for launching a new product or service, it’s not just about advertising. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just putting a new product on the shelf does not guarantee anyone will hear about it, let alone buy it. Read more on Seven PR Secrets for Getting on Talk Radio →

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