Marsha Friedman Knows Public Relations
“What may be done at any time will be done at no time.” — Scottish Proverb
Okay, don’t ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. Read more on when is a good time to start your PR campaign →
You may have heard me say this over and over – but it’s a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, you’re sure to find many that will be a good match for your message.
So how do you get on the air? Here are six tips designed to get you talking: Read more on 6 tips for getting booked as a talk radio guest →
Over the years, I’ve always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like “bumper sticker” advice, but it’s really not meant as a sound bite. In fact, we use a practical application of that advice every single morning at our agency.
It’s actually a very simple list of easy steps that anyone can do, and it can get blockbuster results. Read more on a strategy to get on TV →
Back in 1962, Avis Rent A Car began using the advertising slogan that is still in use today – “We try harder.”
The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to overcome the competition. It’s a reasonably universal sentiment, as small corporations around the world employ the same tactic to provide better service or more flexibility than the market leaders. And the same can be said of talk radio. Read more on why you shouldn't judge talk radio shows by station size alone →
Why is PR the hot potato of your marketing budget?
Chief Financial Officers hate it, while salespeople and business development executives love it. Every year, when the budget is drawn, this is typically how the conversation goes:
CFO: What’s the return on the PR budget? Read more on the true ROI of PR →
You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to guy or gal with the answers.
It all comes down to knowing who you are and what you have to offer others…what is that “unique something” that makes you and your message stand out? If you really are an expert in your field, it may be time to take it to the next level and become well-known as an expert celebrity. Read more on becoming the recognized expert in your field →
Sometimes I feel bad for on-air TV personalities, because if you’re on television regularly for any length of time, you’re going to screw up. It’s inevitable. It’s the law of averages, and when you do, YouTube will be sure to archive it for future generations. Read more on how NOT to do a TV Intervew →
And How to Make Sure Hosts Invite You Back
Successful CEOs know a secret.
They know that when it comes to getting real marketing traction for launching a new product or service, it’s not just about advertising. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just putting a new product on the shelf does not guarantee anyone will hear about it, let alone buy it. Read more on Seven PR Secrets for Getting on Talk Radio →
Why Getting On the Show Is More Important Than Ever
Commercials used to be the time to get up and stretch the ol’ legs, get a snack or let the dog out. Today, they are the signal to hit the fast forward button on the remote.
The advent of Digital Video Recorders (DVRs), often referred to by one of the leading brand names, TIVO, has finally given the viewer a break from the background noise of television advertising. Instead of being screamed at by local car dealers, pitched on the ShamWow or told repeatedly to not squeeze the Charmin, many consumers who subscribe to cable TV these days just zoom past the commercials without ever giving them a second look. Read more on skipping the TV commercials →
Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming a celebrity expert. Her book is the manual for becoming well known as an expert in your field!
