One of the universal truths of PR is that it can help anyone, any company, any business in any industry. There is not a single commercial enterprise that cannot benefit from the power of public relations, and the scope of PR is limited only by the scope of the media.

Advertising is constantly changing, and what works today will likely not work tomorrow.  Advertising resides in the realm of paid space, and so its only purpose is to serve the needs of the advertiser. Read more on Six Ways to Tell If Public Relations Is For You →