Marsha Friedman, Public Relations Expert and Speaker
Marsha Friedman Knows Public Relations
Over the years, I’ve always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like “bumper sticker” advice, but it’s really not meant as a sound bite. In fact, we use a practical application of that advice every single morning at our agency.
It’s actually a very simple list of easy steps that anyone can do, and it can get blockbuster results. Read more on a strategy to get on TV →
Why is PR the hot potato of your marketing budget?
Chief Financial Officers hate it, while salespeople and business development executives love it. Every year, when the budget is drawn, this is typically how the conversation goes:
CFO: What’s the return on the PR budget? Read more on the true ROI of PR →
Sometimes I feel bad for on-air TV personalities, because if you’re on television regularly for any length of time, you’re going to screw up. It’s inevitable. It’s the law of averages, and when you do, YouTube will be sure to archive it for future generations. Read more on how NOT to do a TV Intervew →
And How to Make Sure Hosts Invite You Back
Successful CEOs know a secret.
They know that when it comes to getting real marketing traction for launching a new product or service, it’s not just about advertising. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just putting a new product on the shelf does not guarantee anyone will hear about it, let alone buy it. Read more on Seven PR Secrets for Getting on Talk Radio →
Why Getting On the Show Is More Important Than Ever
Commercials used to be the time to get up and stretch the ol’ legs, get a snack or let the dog out. Today, they are the signal to hit the fast forward button on the remote.
The advent of Digital Video Recorders (DVRs), often referred to by one of the leading brand names, TIVO, has finally given the viewer a break from the background noise of television advertising. Instead of being screamed at by local car dealers, pitched on the ShamWow or told repeatedly to not squeeze the Charmin, many consumers who subscribe to cable TV these days just zoom past the commercials without ever giving them a second look. Read more on skipping the TV commercials →
Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100.
Per day.
So, with competition like that, how do you make the most of your PR campaign and not get lost in the shuffle? Read more on How Do You Know Which Medium Is Right For Your Message →
In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before. They need to find a way to set themselves apart from others in their industry. Thus my mantra: a book is America’s new business card.
As the author of a book you are more than just a published writer – you are a valued expert, a credible authority, a proven professional AND a go-to source for print journalists and talk show hosts. Read more on Can A Book Brand You as an Industry Expert →
It’s not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it’s easy to feel absolutely no sympathy for the golden boy whose sins cost him dearly, we need to remember something important.
Tiger Woods is not an individual. He is a $100 million marketing corporation that provided for the livelihoods of marketing people, advertising professionals and consumer product manufacturers – not to mention the business of golf itself. Without Tiger’s ability to drive endorsements and commercial viability, many people may even lose their jobs and some firms may be forced to cut back. Read more on What Tiger Woods Should Do with the Media to Rehabilitate His Image →
One of the universal truths of PR is that it can help anyone, any company, any business in any industry. There is not a single commercial enterprise that cannot benefit from the power of public relations, and the scope of PR is limited only by the scope of the media.
Advertising is constantly changing, and what works today will likely not work tomorrow. Advertising resides in the realm of paid space, and so its only purpose is to serve the needs of the advertiser. Read more on Six Ways to Tell If Public Relations Is For You →
Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming a celebrity expert. Her book is the manual for becoming well known as an expert in your field!
