Every week I write about the things I think can help people do a better job of marketing themselves by using PR. From a purely media standpoint, it makes sense for me to do that. After all, I’m the CEO. I wrote the book. I’m the expert.
But, I am profoundly proud to say that I am not the only expert. At EMSI we have a team of experts and quite frankly, this team is one of the best I have had in my 21 years of running this business. The work they do on a daily basis is phenomenal.
I thought I would introduce you to them, one by one, over the summer months, and allow them to tell you about what they do every day to book interviews on radio and TV and obtain print coverage. I believe it can be truly enlightening and helpful for you to learn how they overcome obstacles and meet challenges in order to consistently arrange media day in, day out, week in and week out. Read more on a day in the life of a PR pro →
In every business, there is always a need to hire an outside vendor. Whether you need a carpenter to build an office partition, an accountant for tax advice or a public relations firm for raising awareness, executives will need to seek outside expertise from time to time.
Usually, I like to dispense advice from the standpoint of having been in the media for 20 years, but this week’s advice is more in the land of common sense.
Have you noticed how Charlie Sheen has quieted down? It’s not that his public meltdown has slowed or that he’s run out of things to say. It’s just that he isn’t saying it on radio anymore.
Not a day goes by that I don’t hear this same question from people who contact me to help them market their books: If I do PR, how many books will I sell?
Just about everyone is familiar with the classic image of The Invisible Man, whether it’s Claude Rains in bandages and a trench coat or the revisionist take with Kevin Bacon in foundation makeup and a hoodie. While both were great films, they both underscored the inherent detriments to being invisible.
So, Why Would the Media Be Interested in Me?
For decades, police detective shows have dominated the airwaves. From Dragnet to Hill Street Blues to CSI, people can’t seem to get enough of the good-guys-catching-bad-guys formula. But a long time ago, a veteran police detective told me that most of those shows have no relation to reality. In fact, he said the most realistic TV police show that was ever aired was the long-running sitcom Barney Miller. With a dose of humor and very little drama, that show depicted what really goes on behind the scenes in the police world.
Whether you’re promoting a company, book, product or service, the goal is to get your message out so people will decide to buy whatever it is you’re selling. Promotion often revolves around your key market differentiators – the things about you that make you different and better than your competition.
