Marketers Should Not Ignore the She-Conomy: Women Make Key Buying Decisions at Home and at Work

I have never really been a card-carrying feminist, nor has my gender been a barrier to my success in the public relations industry. But I’ve not been blind to the fact that a lot has changed in the last few decades, and I think Gloria Steinem was spot-on when she wrote years ago that we’d never solve the feminization of power until we solve the masculinity of wealth.

Well, I’d say we’re just about there, because women are controlling the use of more money than at any point in U.S. history. Read more on Marketers Should Not Ignore the She-Conomy →

Why You Should Market MORE – Not Less – When Times Are Tough

Whenever times get tough for businesses, CEOs talk about “tightening their belts” as a way to signify cutting back on essentials in order to ride out the rough patch. And cutting back is a correct strategy. It’s definitely not the time to dole out generous bonuses, arrange extravagant company trips or find new company perks to buy into! Instead, it’s the time to review every expense and ensure that only those affecting your bottom line are kept in tact. It’s also the time to evaluate personnel or positions that may no longer be as necessary in slower sales times. Read more on Why You Should Market MORE – Not Less – When Times Are Tough →

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