It’s not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it’s easy to feel absolutely no sympathy for the golden boy whose sins cost him dearly, we need to remember something important.

Tiger Woods is not an individual. He is a $100 million marketing corporation that provided for the livelihoods of marketing people, advertising professionals and consumer product manufacturers – not to mention the business of golf itself. Without Tiger’s ability to drive endorsements and commercial viability, many people may even lose their jobs and some firms may be forced to cut back. Read more on What Tiger Woods Should Do with the Media to Rehabilitate His Image →