As companies dive headlong into the world of social media, like cliff divers who don’t wait for the tide to come in, I’d like them all to stop for a moment before they hit their heads on the rocks.
In cliff diving, there are no silver medalists. There are those who win and those who go to the emergency room. The same is true when using social media as a marketing tool. People either are embraced by the social network community because of their contributions, or they are shunned for being too commercial and pushy. There’s not a whole lot in between.
As a user of social networks myself, I have discovered that there is far more to social media than tweeting and liking. It’s not about how many times you update your status or tweet your company’s Web site. It’s about the quality of those communications and adding value to the community. That’s why I believe that a good PR campaign is the engine that can really drive social media marketing. Read more on The Engine Behind Social Media →
I love radio. I always have.
Imagine yourself at a big cocktail party where many of the people may be potential clients and customers. Everyone is milling around, enjoying the evening and you’re working the room to meet those who interest you. Now, which communication strategy do you think is going to be more effective? Going from person to person, giving them your “elevator pitch” while handing them your business cards? Or simply engaging in genuine conversations about current events and issues relevant to your expertise?
My Senior Campaign Manager, Tony Panaccio, wrote a great piece the other day about the state of TV advertising and I thought it was so interesting I wanted to share it with you.
Maybe It’s Not Your Message, But How You Position the Messenger
Here’s the third installment of my interview with marketing expert and best-selling author, Al Ries. While I originally intended to have a fourth part, I realized that it would be best to give you his insights in one final document.
Are You Taking Advantage of This Platform For Your Book Promotion?
You’ve done all that you know how to do, but it still seems like the only one interested in your book is you.
Not a day goes by that I don’t hear this same question from people who contact me to help them market their books: If I do PR, how many books will I sell?
