Marsha Friedman Knows Public Relations
“What may be done at any time will be done at no time.” — Scottish Proverb
Okay, don’t ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. Read more on when is a good time to start your PR campaign →
Over the years, I’ve always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like “bumper sticker” advice, but it’s really not meant as a sound bite. In fact, we use a practical application of that advice every single morning at our agency.
It’s actually a very simple list of easy steps that anyone can do, and it can get blockbuster results. Read more on a strategy to get on TV →
As you know I’ve been a huge fan of talk radio all my professional life, and part of the reason for that is because I’m also a marketer. I was just reminded of why I’m such a fan when I saw this demographic survey that Talker’s Magazine just came out with about the profile of the talk radio audience (Talkers Magazine survey results).
Here’s my article on the reasons I really love the talk radio medium:
It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”
The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. Read more on Celebritize Yourself: How to Build Your Brand as the Leader in Your Field →
A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world.
As David makes clear in both books, the rules for marketing and PR have changed, and everyone, from marketing executives to business owners and entrepreneurs, needs to understand the new landscape if they want to stay relevant in today’s online world. Read more on New Rules of Marketing & PR - Interview with David Meerman Scott →
Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.
To have a successful TV interview, where you’re able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the crew when they’re setting up for your interview, and their terminology which may be completely foreign to you! Read more on What to Expect in the Land of TV Guest Interviews →
We hear a lot about buzz, but what is “buzz” exactly – and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work with you to turn a book into credibility into celebrity: create a buzz that makes your name, your face, your book, and your message instantly synonymous – and ultimately recognizable.
When a movie like Transformers or Star Trek is an instant box office smash, that’s not a buzz; that’s a million-dollar marketing blitz that literally created an overnight hit. Most of our clients aren’t millionaires with unlimited marketing budgets, so we rely on building a buzz instead. Read more on 5 Tips for Building Viral Buzz →
Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming a celebrity expert. Her book is the manual for becoming well known as an expert in your field!
