You are here: Home / Archives for celebrity expert

A Day in the Life of a PR Pro

July 7, 2011 By Marsha Friedman Leave a Comment

Lisa HessEvery week I write about the things I think can help people do a better job of marketing themselves by using PR. From a purely media standpoint, it makes sense for me to do that. After all, I’m the CEO. I wrote the book. I’m the expert.

But, I am profoundly proud to say that I am not the only expert. At EMSI we have a team of experts and quite frankly, this team is one of the best I have had in my 21 years of running this business. The work they do on a daily basis is phenomenal.

I thought I would introduce you to them, one by one, over the summer months, and allow them to tell you about what they do every day to book interviews on radio and TV and obtain print coverage. I believe it can be truly enlightening and helpful for you to learn how they overcome obstacles and meet challenges in order to consistently arrange media day in, day out, week in and week out. Read more on a day in the life of a PR pro →

Filed Under: book publicity, Marketing, PR, public relations Tagged With: , , , , , , , , , ,

6 Tips for Getting Booked as a Talk Radio Guest

July 22, 2010 By Marsha Friedman Leave a Comment

You may have heard me say this over and over – but it’s a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, you’re sure to find many that will be a good match for your message.

So how do you get on the air? Here are six tips designed to get you talking: Read more on 6 tips for getting booked as a talk radio guest →

Filed Under: book publicity, Marketing, PR, public relations, Talk Radio Tagged With: , , , , , , , ,

Do You Have What it Takes to Be THE Recognized Expert in Your Field?

May 25, 2010 By Marsha Friedman Leave a Comment

You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to guy or gal with the answers.

It all comes down to knowing who you are and what you have to offer others…what is that “unique something” that makes you and your message stand out? If you really are an expert in your field, it may be time to take it to the next level and become well-known as an expert celebrity. Read more on becoming the recognized expert in your field →

Filed Under: Marsha Friedman Blog, PR, public relations Tagged With: , , , , ,

Embrace the Celebrity Within

December 1, 2009 By Marsha Friedman Leave a Comment

Why Everyone Has a Little Celebrity in Them – And What to Do About It

Everyone is a celebrity at something, and by “celebrity” I’m not talking about movie stars, professional athletes or those overnight sensations that are here today, on the cover of People tomorrow and gone by Friday.

True celebrities are experts. In a lot of cases they’re experts at acting, putting a ball in a hoop or looking sexy in next to nothing. But believe it or not, most celebrities these days – the ones that keep auditoriums and hotel conference rooms and even bookstore shelves full – are folks like you and I; people who realized what they are very, very good at and put it to use by celebritizing themselves (or putting their expert status to use as a modern celebrity). Read more on Array →

Filed Under: PR, public relations Tagged With: , , , , , , ,

New Rules of Social Media Expert – David Meerman Scott

October 15, 2009 By Marsha Friedman 5 Comments

This is the third in the 3-part series of my interview with David Meerman Scott. As you know by now, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).

David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on New Rules of Social Media Expert - David Meerman Scott →

Filed Under: Online Marketing and PR, Social Media, social networking Tagged With: , , , , , , , , , , ,

Celebritize Yourself: How to Build Your Brand as the Leader in Your Field

October 6, 2009 By Marsha Friedman 2 Comments

It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”

The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. Read more on Celebritize Yourself: How to Build Your Brand as the Leader in Your Field →

Filed Under: book publicity, Online Marketing and PR, TV Appearances Tagged With: , , , , , , , , , , , , , , ,

New Rules of Marketing & PR – Interview with David Meerman Scott

October 2, 2009 By Marsha Friedman 3 Comments

A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world.

As David makes clear in both books, the rules for marketing and PR have changed, and everyone, from marketing executives to business owners and entrepreneurs, needs to understand the new landscape if they want to stay relevant in today’s online world. Read more on New Rules of Marketing & PR - Interview with David Meerman Scott →

Filed Under: Online Marketing and PR Tagged With: , , , , , , , , , , , ,

What to Expect in the Land of TV Guest Interviews

September 30, 2009 By Marsha Friedman Leave a Comment

Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.

To have a successful TV interview, where you’re able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the crew when they’re setting up for your interview, and their terminology which may be completely foreign to you! Read more on What to Expect in the Land of TV Guest Interviews →

Filed Under: book publicity, TV Appearances Tagged With: , , , , , , , , , , , , , ,

5 Tips for Building Viral Buzz

September 18, 2009 By Marsha Friedman Leave a Comment

We hear a lot about buzz, but what is “buzz” exactly – and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work with you to turn a book into credibility into celebrity: create a buzz that makes your name, your face, your book, and your message instantly synonymous – and ultimately recognizable.

When a movie like Transformers or Star Trek is an instant box office smash, that’s not a buzz; that’s a million-dollar marketing blitz that literally created an overnight hit. Most of our clients aren’t millionaires with unlimited marketing budgets, so we rely on building a buzz instead. Read more on 5 Tips for Building Viral Buzz →

Filed Under: book publicity Tagged With: , , , , , , , , , , , ,

Exploring the New Breed of Celebrity

June 30, 2009 By Marsha Friedman Leave a Comment

Hi Friends,

I just wanted to share with you an article that was distributed to the media about Celebritize Yourself….hope you enjoy!

It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.

However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses. Read more on Exploring the New Breed of Celebrity →

Filed Under: PR, public relations Tagged With: , , , , , , , , , , ,
« Older Posts
Get Adobe Flash playerPlugin by wpburn.com wordpress themes