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Why Your Promotional Message Is Not Your PR Angle

December 21, 2010 By Marsha Friedman Leave a Comment

Whether you’re promoting a company, book, product or service, the goal is to get your message out so people will decide to buy whatever it is you’re selling. Promotion often revolves around your key market differentiators – the things about you that make you different and better than your competition.

However, when it comes to your PR campaign, the press isn’t interested in your market differentiators or whatever it is you’re selling.

Their position is that they don’t exist to provide coverage to help you sell or to make money at all. The press corps in broadcast, online and print exists to inform and entertain their audiences so THEY can sell advertising and make money. Read more on why your promotional message is not your PR angle →

Filed Under: book publicity, Marketing, Online Marketing and PR, PR, Talk Radio Tagged With: , , , , , , , , ,

Can A Book Brand You as an Industry Expert?

December 28, 2009 By Marsha Friedman Leave a Comment

In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before.  They need to find a way to set themselves apart from others in their industry.  Thus my mantra: a book is America’s new business card.

As the author of a book you are more than just a published writer – you are a valued expert, a credible authority, a proven professional AND a go-to source for print journalists and talk show hosts. Read more on Can A Book Brand You as an Industry Expert →

Filed Under: book publicity, Online Marketing and PR, public relations Tagged With: , , , , , , , , , , , , , ,

Embrace the Celebrity Within

December 1, 2009 By Marsha Friedman Leave a Comment

Why Everyone Has a Little Celebrity in Them – And What to Do About It

Everyone is a celebrity at something, and by “celebrity” I’m not talking about movie stars, professional athletes or those overnight sensations that are here today, on the cover of People tomorrow and gone by Friday.

True celebrities are experts. In a lot of cases they’re experts at acting, putting a ball in a hoop or looking sexy in next to nothing. But believe it or not, most celebrities these days – the ones that keep auditoriums and hotel conference rooms and even bookstore shelves full – are folks like you and I; people who realized what they are very, very good at and put it to use by celebritizing themselves (or putting their expert status to use as a modern celebrity). Read more on Array →

Filed Under: PR, public relations Tagged With: , , , , , , ,

New Rules of Social Media Expert – David Meerman Scott

October 15, 2009 By Marsha Friedman 5 Comments

This is the third in the 3-part series of my interview with David Meerman Scott. As you know by now, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).

David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on New Rules of Social Media Expert - David Meerman Scott →

Filed Under: Online Marketing and PR, Social Media, social networking Tagged With: , , , , , , , , , , ,

Celebritize Yourself: How to Build Your Brand as the Leader in Your Field

October 6, 2009 By Marsha Friedman 2 Comments

It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”

The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. Read more on Celebritize Yourself: How to Build Your Brand as the Leader in Your Field →

Filed Under: book publicity, Online Marketing and PR, TV Appearances Tagged With: , , , , , , , , , , , , , , ,

New Rules of Marketing & PR – Interview with David Meerman Scott

October 2, 2009 By Marsha Friedman 3 Comments

A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world.

As David makes clear in both books, the rules for marketing and PR have changed, and everyone, from marketing executives to business owners and entrepreneurs, needs to understand the new landscape if they want to stay relevant in today’s online world. Read more on New Rules of Marketing & PR - Interview with David Meerman Scott →

Filed Under: Online Marketing and PR Tagged With: , , , , , , , , , , , ,

What to Expect in the Land of TV Guest Interviews

September 30, 2009 By Marsha Friedman Leave a Comment

Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.

To have a successful TV interview, where you’re able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the crew when they’re setting up for your interview, and their terminology which may be completely foreign to you! Read more on What to Expect in the Land of TV Guest Interviews →

Filed Under: book publicity, TV Appearances Tagged With: , , , , , , , , , , , , , ,

Exploring the New Breed of Celebrity

June 30, 2009 By Marsha Friedman Leave a Comment

Hi Friends,

I just wanted to share with you an article that was distributed to the media about Celebritize Yourself….hope you enjoy!

It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.

However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses. Read more on Exploring the New Breed of Celebrity →

Filed Under: PR, public relations Tagged With: , , , , , , , , , , ,

Don’t Wait for the Opportunity – Create It!

June 22, 2009 By Marsha Friedman Leave a Comment

Three Steps for Harnessing Opportunities to Increase Your Visibility as an Expert in Your Field

Every day we see, hear and read people who call themselves “experts” espousing their advice or touting their services on national talk shows, on the radio or in popular blogs. Who are these people, where did they come from and how did they get that coveted prime-time, drive-time or screen-time slot when, after all, you deserve it so much more than they do? Read more on Don’t Wait for the Opportunity – Create It! →

Filed Under: public relations Tagged With: , , , , , , , , , , ,

Are You Ready to Become the “Dr. Phil” in Your Field? 5 Signs That You Are Ready for Your Own Brand of Celebrity

June 1, 2009 By Marsha Friedman Leave a Comment

In today’s world, celebrity isn’t just for celebrities anymore.  We have celebrity political pundits, celebrity cooks, lawyers, financial experts, fitness gurus, even celebrity bail bondsmen!  Professionals from a wide array of fields are now taking full advantage of this new media age – and the “New Age of Celebrity” we are living in!

For example, it might be an expert turned author like Timothy Ferriss, whose first book The 4-Hour Workweek became an instant classic and perennial bestseller, launching his status as a gold-standard consultant, speaker, expert, pundit… you name it. Read more on Are You Ready to Become the “Dr. Phil” in Your Field? →

Filed Under: Marketing, PR, public relations Tagged With: , , , ,
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