Marsha Friedman, Public Relations Expert and Speaker
Marsha Friedman Knows Public Relations
Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.
To have a successful TV interview, where you’re able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the crew when they’re setting up for your interview, and their terminology which may be completely foreign to you! Read more on What to Expect in the Land of TV Guest Interviews →
We hear a lot about buzz, but what is “buzz” exactly – and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work with you to turn a book into credibility into celebrity: create a buzz that makes your name, your face, your book, and your message instantly synonymous – and ultimately recognizable.
When a movie like Transformers or Star Trek is an instant box office smash, that’s not a buzz; that’s a million-dollar marketing blitz that literally created an overnight hit. Most of our clients aren’t millionaires with unlimited marketing budgets, so we rely on building a buzz instead. Read more on 5 Tips for Building Viral Buzz →
Hi Friends,
I just wanted to share with you an article that was distributed to the media about Celebritize Yourself….hope you enjoy!
However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses. Read more on Exploring the New Breed of Celebrity →
Three Steps for Harnessing Opportunities to Increase Your Visibility as an Expert in Your Field
Every day we see, hear and read people who call themselves “experts” espousing their advice or touting their services on national talk shows, on the radio or in popular blogs. Who are these people, where did they come from and how did they get that coveted prime-time, drive-time or screen-time slot when, after all, you deserve it so much more than they do? Read more on Don’t Wait for the Opportunity – Create It! →
In today’s world, celebrity isn’t just for celebrities anymore. We have celebrity political pundits, celebrity cooks, lawyers, financial experts, fitness gurus, even celebrity bail bondsmen! Professionals from a wide array of fields are now taking full advantage of this new media age – and the “New Age of Celebrity” we are living in!
For example, it might be an expert turned author like Timothy Ferriss, whose first book The 4-Hour Workweek became an instant classic and perennial bestseller, launching his status as a gold-standard consultant, speaker, expert, pundit… you name it. Read more on Are You Ready to Become the “Dr. Phil” in Your Field? →
It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. But to make this valuable to you – and to make becoming a celebrity an authentic goal- we must first desensitize ourselves to the very word “celebrity.” The best place to start is to re-focus away from Hollywood or the Big Apple and turn it inward, toward yourself, your product, service, or expertise, and your industry.
Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. I suspect that you and I have a starting line much farther ahead than theirs was at the time of their burgeoning success. Read more on Are You Ready to Celebritize Yourself? →
Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming a celebrity expert. Her book is the manual for becoming well known as an expert in your field!
