Have you noticed how Charlie Sheen has quieted down? It’s not that his public meltdown has slowed or that he’s run out of things to say. It’s just that he isn’t saying it on radio anymore.
I was actually surprised when I realized that Sheen’s daily presence in the news wasn’t just from his tweets or his videos that he posted online, but rather his radio interviews. The meatier comments the media used for their stories about Sheen actually came from his constant calls to national radio shows like The Dan Patrick Show, The Alex Jones Show and a wide variety of morning shows in different cities.
In fact, Philadelphia’s Wired 96.5 FM station – recognizing Sheen’s penchant for phone-in radio rants – flew a banner over Sheen’s house inviting him to call the station. He did and another news cycle ensued. Read more on Charlie Sheen's use of talk radio →
So, Why Would the Media Be Interested in Me?
Whether you’re promoting a company, book, product or service, the goal is to get your message out so people will decide to buy whatever it is you’re selling. Promotion often revolves around your key market differentiators – the things about you that make you different and better than your competition.
