Here’s the third installment of my interview with marketing expert and best-selling author, Al Ries. While I originally intended to have a fourth part, I realized that it would be best to give you his insights in one final document.
If you’ve missed parts 1 and 2, click on the following links to get the complete interview:
Al Ries Interview, Part 1
Al Ries Interview, Part 2
So, get a good cup of coffee or tea, pull up your chair and enjoy the rest of the interview!
Marsha Friedman: We’ve covered so much information, Al, and it’s all been so good. I don’t want to take up too much more of your time, but I have two questions I want to make sure I ask. First, what are your thoughts about marketing today, as compared to the seventies and eighties when we didn’t have things like the Internet, social networking, social media marketing, blogging, etc.? How has it changed marketing and do you think it’s better? Read more on marketing expert and author, Al Ries →
So, Why Would the Media Be Interested in Me?
For decades, police detective shows have dominated the airwaves. From Dragnet to Hill Street Blues to CSI, people can’t seem to get enough of the good-guys-catching-bad-guys formula. But a long time ago, a veteran police detective told me that most of those shows have no relation to reality. In fact, he said the most realistic TV police show that was ever aired was the long-running sitcom Barney Miller. With a dose of humor and very little drama, that show depicted what really goes on behind the scenes in the police world.
