Three Reasons Why Summer is NOT the Time to Slow Down Promotion
Call it what you will – the summer doldrums, the dog days of summer, the summertime blues. It really doesn’t matter what you call it, but most all of the statistics show that businesses slow down during the summertime.
Now, if you’re content to follow the crowd, by all means, feel free to follow suit. But, I certainly can’t run my business based on seasons of the year – and as a marketer and CEO, I can’t understand why other businesses would, unless they’re seasonal in nature. So, if you’re able to disagree with the crowd logic (or as I see it, “illogic”), then while everyone else is following the trend, you could be spending your time and energy transcending it. Read more on how your business is doing →
Every week I write about the things I think can help people do a better job of marketing themselves by using PR. From a purely media standpoint, it makes sense for me to do that. After all, I’m the CEO. I wrote the book. I’m the expert.
In every business, there is always a need to hire an outside vendor. Whether you need a carpenter to build an office partition, an accountant for tax advice or a public relations firm for raising awareness, executives will need to seek outside expertise from time to time.
One of the key paradigms that is shifting in today’s PR world is the influence of bloggers.
Unless you’re Oprah, a former president or a major celebrity, there is one question you will likely never be asked by the media when promoting a book.
One of the most common dilemmas I encounter with many clients is the preconceived notions of what it takes to make sales. The problem with these preconceived notions is that they often misdirect people into thinking there is empirical evidence that lays out the sales cycle in absolutes. But, that just doesn’t exist.
In the age of the Internet, everyone has a blog.
In a media landscape that is growing and changing nearly every day, most of the players are relatively new. CNN is barely 30 years old and Fox News is a teenager at age 15. Even New York’s WABC-AM radio station is only 60 years old. So when Chicago flagship radio station WGN-AM announces that 2012 will be its 90th birthday, it’s cause for celebration.
Have you noticed how Charlie Sheen has quieted down? It’s not that his public meltdown has slowed or that he’s run out of things to say. It’s just that he isn’t saying it on radio anymore.
I can’t tell you the number of clients who ask me, “How many press releases will you send out for me?” Some want us to put out numerous releases a month, using the tiniest of reasons as an excuse to reach out to the media in the hope that their messages will drive sales when read by consumers.
