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When it Comes to Talk Radio, You Can’t Judge by Size Alone

July 22, 2010 By Marsha Friedman Leave a Comment

Back in 1962, Avis Rent A Car began using the advertising slogan that is still in use today – “We try harder.”

The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to overcome the competition. It’s a reasonably universal sentiment, as small corporations around the world employ the same tactic to provide better service or more flexibility than the market leaders. And the same can be said of talk radio. Read more on why you shouldn't judge talk radio shows by station size alone →

Filed Under: Marketing, PR, Talk Radio, book publicity, public relations Tagged With: , , , , , , , ,

How to Make the Most of Your On-Air Time

June 25, 2010 By Marsha Friedman Leave a Comment

Ever since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, television has been in the center of our living rooms.

Today, the screens are larger, the picture is in high-definition color and the programming choices are near infinite. Also, in addition to shows of general interest, there are now literally hundreds of cable network shows that cater to specialized niche markets. Plus, millions are now watching TV shows on their cell phones and computers. All in all, TV viewership continues to soar. Read more on How to Make the Most of Your On-Air Time →

Filed Under: PR, Talk Radio, public relations Tagged With: , , , , , , ,

Can A Book Brand You as an Industry Expert?

December 28, 2009 By Marsha Friedman Leave a Comment

In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before.  They need to find a way to set themselves apart from others in their industry.  Thus my mantra: a book is America’s new business card.

As the author of a book you are more than just a published writer – you are a valued expert, a credible authority, a proven professional AND a go-to source for print journalists and talk show hosts. Read more on Can A Book Brand You as an Industry Expert →

Filed Under: Online Marketing and PR, book publicity, public relations Tagged With: , , , , , , , , , , , , , ,

New Rules of Social Media Expert – David Meerman Scott

October 15, 2009 By Marsha Friedman 5 Comments

This is the third in the 3-part series of my interview with David Meerman Scott. As you know by now, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).

David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on New Rules of Social Media Expert - David Meerman Scott →

Filed Under: Online Marketing and PR, Social Media, social networking Tagged With: , , , , , , , , , , ,

Celebritize Yourself: How to Build Your Brand as the Leader in Your Field

October 6, 2009 By Marsha Friedman 1 Comment

It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”

The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. Read more on Celebritize Yourself: How to Build Your Brand as the Leader in Your Field →

Filed Under: Online Marketing and PR, TV Appearances, book publicity Tagged With: , , , , , , , , , , , , , , ,

New Rules of Marketing & PR – Interview with David Meerman Scott

October 2, 2009 By Marsha Friedman 3 Comments

A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world.

As David makes clear in both books, the rules for marketing and PR have changed, and everyone, from marketing executives to business owners and entrepreneurs, needs to understand the new landscape if they want to stay relevant in today’s online world. Read more on New Rules of Marketing & PR - Interview with David Meerman Scott →

Filed Under: Online Marketing and PR Tagged With: , , , , , , , , , , , ,

What to Expect in the Land of TV Guest Interviews

September 30, 2009 By Marsha Friedman Leave a Comment

Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.

To have a successful TV interview, where you’re able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the crew when they’re setting up for your interview, and their terminology which may be completely foreign to you! Read more on What to Expect in the Land of TV Guest Interviews →

Filed Under: TV Appearances, book publicity Tagged With: , , , , , , , , , , , , , ,

My Wonderful Team…

September 3, 2009 By Marsha Friedman Leave a Comment

Hi Everyone,

I’m back and feeling refreshed after a much-needed vacation with my husband Steve. As a CEO it’s hard to focus on relaxation on vacation; wondering how your team is doing without you. Upon return, I found them flourishing. On my first day back, they proved once again what superstars they are. I am so proud of my team!

Anyone who would have visited the EMSI offices Monday, August 31st would have thought we are a news agency, and not a PR agency.     Read more on My Wonderful Team... →

Filed Under: PR, TV Appearances, Talk Radio, print PR, public relations Tagged With: , , , , , ,

Exploring the New Breed of Celebrity

June 30, 2009 By Marsha Friedman Leave a Comment

Hi Friends,

I just wanted to share with you an article that was distributed to the media about Celebritize Yourself….hope you enjoy!

It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.

However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses. Read more on Exploring the New Breed of Celebrity →

Filed Under: PR, public relations Tagged With: , , , , , , , , , , ,

Don’t Wait for the Opportunity – Create It!

June 22, 2009 By Marsha Friedman Leave a Comment

Three Steps for Harnessing Opportunities to Increase Your Visibility as an Expert in Your Field

Every day we see, hear and read people who call themselves “experts” espousing their advice or touting their services on national talk shows, on the radio or in popular blogs. Who are these people, where did they come from and how did they get that coveted prime-time, drive-time or screen-time slot when, after all, you deserve it so much more than they do? Read more on Don’t Wait for the Opportunity – Create It! →

Filed Under: public relations Tagged With: , , , , , , , , , , ,
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