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Why Your Promotional Message Is Not Your PR Angle

December 21, 2010 By Marsha Friedman Leave a Comment

Whether you’re promoting a company, book, product or service, the goal is to get your message out so people will decide to buy whatever it is you’re selling. Promotion often revolves around your key market differentiators – the things about you that make you different and better than your competition.

However, when it comes to your PR campaign, the press isn’t interested in your market differentiators or whatever it is you’re selling.

Their position is that they don’t exist to provide coverage to help you sell or to make money at all. The press corps in broadcast, online and print exists to inform and entertain their audiences so THEY can sell advertising and make money. Read more on why your promotional message is not your PR angle →

Filed Under: book publicity, Marketing, Online Marketing and PR, PR, Talk Radio Tagged With: , , , , , , , , ,

Do You Have What it Takes to Be THE Recognized Expert in Your Field?

May 25, 2010 By Marsha Friedman Leave a Comment

You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to guy or gal with the answers.

It all comes down to knowing who you are and what you have to offer others…what is that “unique something” that makes you and your message stand out? If you really are an expert in your field, it may be time to take it to the next level and become well-known as an expert celebrity. Read more on becoming the recognized expert in your field →

Filed Under: Marsha Friedman Blog, PR, public relations Tagged With: , , , , ,

Why I Love Talk Radio as a Promotional Tool!

October 22, 2009 By Marsha Friedman 12 Comments

As you know I’ve been a huge fan of talk radio all my professional life, and part of the reason for that is because I’m also a marketer. I was just reminded of why I’m such a fan when I saw this demographic survey that Talker’s Magazine just came out with about the profile of the talk radio audience (Talkers Magazine survey results).

Here’s my article on the reasons I really love the talk radio medium:

Talk radio is one of the best and quickest tools for you to gain national recognition, promote your book, product or service, or popularize your cause.  Fact is, talk radio may honestly be one of the best-kept marketing secrets there is.  There are many reasons why this is true – but let me give you nine to start with: Read more on Talk Radio as a Promotional Tool →

Filed Under: book publicity, Online Marketing and PR, Talk Radio Tagged With: , , , , ,

Celebritize Yourself: How to Build Your Brand as the Leader in Your Field

October 6, 2009 By Marsha Friedman 2 Comments

It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”

The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. Read more on Celebritize Yourself: How to Build Your Brand as the Leader in Your Field →

Filed Under: book publicity, Online Marketing and PR, TV Appearances Tagged With: , , , , , , , , , , , , , , ,

New Rules of Marketing & PR – Interview with David Meerman Scott

October 2, 2009 By Marsha Friedman 3 Comments

A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world.

As David makes clear in both books, the rules for marketing and PR have changed, and everyone, from marketing executives to business owners and entrepreneurs, needs to understand the new landscape if they want to stay relevant in today’s online world. Read more on New Rules of Marketing & PR - Interview with David Meerman Scott →

Filed Under: Online Marketing and PR Tagged With: , , , , , , , , , , , ,

Exploring the New Breed of Celebrity

June 30, 2009 By Marsha Friedman Leave a Comment

Hi Friends,

I just wanted to share with you an article that was distributed to the media about Celebritize Yourself….hope you enjoy!

It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.

However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses. Read more on Exploring the New Breed of Celebrity →

Filed Under: PR, public relations Tagged With: , , , , , , , , , , ,

Don’t Wait for the Opportunity – Create It!

June 22, 2009 By Marsha Friedman Leave a Comment

Three Steps for Harnessing Opportunities to Increase Your Visibility as an Expert in Your Field

Every day we see, hear and read people who call themselves “experts” espousing their advice or touting their services on national talk shows, on the radio or in popular blogs. Who are these people, where did they come from and how did they get that coveted prime-time, drive-time or screen-time slot when, after all, you deserve it so much more than they do? Read more on Don’t Wait for the Opportunity – Create It! →

Filed Under: public relations Tagged With: , , , , , , , , , , ,
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