Three Reasons Why Summer is NOT the Time to Slow Down Promotion
Call it what you will – the summer doldrums, the dog days of summer, the summertime blues. It really doesn’t matter what you call it, but most all of the statistics show that businesses slow down during the summertime.
Now, if you’re content to follow the crowd, by all means, feel free to follow suit. But, I certainly can’t run my business based on seasons of the year – and as a marketer and CEO, I can’t understand why other businesses would, unless they’re seasonal in nature. So, if you’re able to disagree with the crowd logic (or as I see it, “illogic”), then while everyone else is following the trend, you could be spending your time and energy transcending it. Read more on how your business is doing →
Just last week, I showed you an interview I did with Lisa Hess, our TV campaign manager, about a typical day in her life here at EMSI. In it, we learned a lot of the different things she does in order to get our clients booked. Although I can always count on Lisa to arrange good TV bookings each week, last week she outdid herself with 4 national TV appearances and 5 local TV appearances on network affiliate stations. So I thought it might be helpful as a follow-up to share with you how she got these bookings.
I can’t tell you the number of clients who ask me, “How many press releases will you send out for me?” Some want us to put out numerous releases a month, using the tiniest of reasons as an excuse to reach out to the media in the hope that their messages will drive sales when read by consumers.
My Senior Campaign Manager, Tony Panaccio, wrote a great piece the other day about the state of TV advertising and I thought it was so interesting I wanted to share it with you.
