Three Reasons Why Summer is NOT the Time to Slow Down Promotion
Call it what you will – the summer doldrums, the dog days of summer, the summertime blues. It really doesn’t matter what you call it, but most all of the statistics show that businesses slow down during the summertime.
Now, if you’re content to follow the crowd, by all means, feel free to follow suit. But, I certainly can’t run my business based on seasons of the year – and as a marketer and CEO, I can’t understand why other businesses would, unless they’re seasonal in nature. So, if you’re able to disagree with the crowd logic (or as I see it, “illogic”), then while everyone else is following the trend, you could be spending your time and energy transcending it. Read more on how your business is doing →
Just last week, I showed you an interview I did with Lisa Hess, our TV campaign manager, about a typical day in her life here at EMSI. In it, we learned a lot of the different things she does in order to get our clients booked. Although I can always count on Lisa to arrange good TV bookings each week, last week she outdid herself with 4 national TV appearances and 5 local TV appearances on network affiliate stations. So I thought it might be helpful as a follow-up to share with you how she got these bookings.
Unless you’re Oprah, a former president or a major celebrity, there is one question you will likely never be asked by the media when promoting a book.
In a media landscape that is growing and changing nearly every day, most of the players are relatively new. CNN is barely 30 years old and Fox News is a teenager at age 15. Even New York’s WABC-AM radio station is only 60 years old. So when Chicago flagship radio station WGN-AM announces that 2012 will be its 90th birthday, it’s cause for celebration.
Have you noticed how Charlie Sheen has quieted down? It’s not that his public meltdown has slowed or that he’s run out of things to say. It’s just that he isn’t saying it on radio anymore.
My Senior Campaign Manager, Tony Panaccio, wrote a great piece the other day about the state of TV advertising and I thought it was so interesting I wanted to share it with you.
Are You Taking Advantage of This Platform For Your Book Promotion?
Whether you’re promoting a company, book, product or service, the goal is to get your message out so people will decide to buy whatever it is you’re selling. Promotion often revolves around your key market differentiators – the things about you that make you different and better than your competition.
