Did you know that Sarah Palin hasn’t given a media interview in months?
It’s true. She doesn’t talk to reporters at all. Outside of her commentary stints on Fox News, she has no direct contact with any journalists in print, on radio or on TV. So how is it she constantly stays in the headlines? One word: Twitter.
Palin lets the world know what she thinks through Twitter feeds and then comments on them through other social networks, like her Facebook page. She is still mentioned as a potential presidential candidate and her name appears in the news almost every week.
Is there any better evidence that social networking is not a fad? [Read more...]
One of the key paradigms that is shifting in today’s PR world is the influence of bloggers.
In the age of the Internet, everyone has a blog.
As companies dive headlong into the world of social media, like cliff divers who don’t wait for the tide to come in, I’d like them all to stop for a moment before they hit their heads on the rocks.
