Marsha Friedman Knows Public Relations
One of the things I love about my job is solving problems.
Sure, it’s great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way. Read more on using creative PR to become an expert celebrity →
Why “Strategy” Is One of the Biggest Boondoggles in PR
Good marketing people never do anything without a plan. That’s a given.
So, it stands to reason that good PR people shouldn’t embark on a program without a plan. The question is, how much should a client pay a firm for that plan?
That’s one of the most striking differences between pay-for-performance (PFP) firms and retainer-based firms. The good PFP agencies don’t pad their bills with extra fees for a strategy. The reason is, they get paid for media exposure and “strategy” is a requisite tool for successfully securing media. Read more on Paying Your PR Firm To Develop Their “Strategy” For Your Campaign →
Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100.
Per day.
So, with competition like that, how do you make the most of your PR campaign and not get lost in the shuffle? Read more on How Do You Know Which Medium Is Right For Your Message →
One of the universal truths of PR is that it can help anyone, any company, any business in any industry. There is not a single commercial enterprise that cannot benefit from the power of public relations, and the scope of PR is limited only by the scope of the media.
Advertising is constantly changing, and what works today will likely not work tomorrow. Advertising resides in the realm of paid space, and so its only purpose is to serve the needs of the advertiser. Read more on Six Ways to Tell If Public Relations Is For You →
Hello All,
At my PR firm, we’re seeing a very clear trend of hard-copy publications offering less and less content to their readers. But don’t be discouraged if your PR efforts aren’t getting you picked up in the hard copies of newspapers and magazines. There is some tremendous value in the way the newspaper industry is headed which you can use to your benefit! My article will explain… [Read more...]
Hi Everyone,
I’m back and feeling refreshed after a much-needed vacation with my husband Steve. As a CEO it’s hard to focus on relaxation on vacation; wondering how your team is doing without you. Upon return, I found them flourishing. On my first day back, they proved once again what superstars they are. I am so proud of my team!
Anyone who would have visited the EMSI offices Monday, August 31st would have thought we are a news agency, and not a PR agency. Read more on My Wonderful Team... →
Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming a celebrity expert. Her book is the manual for becoming well known as an expert in your field!
