You are here: Home / PR

Are Blogs Important to My PR Campaign? How To Tell Which Blogs Are Bonanzas And Which Ones Are Busts

April 26, 2011 By Marsha Friedman 1 Comment

In the age of the Internet, everyone has a blog.

According to BlogPulse, there were 152 million blogs on the Internet at the end of 2010 and the trend doesn’t seem to be slowing down. Many of these bloggers have become opinion leaders in their particular areas of expertise, while others have next to no following at all and blog just to let off steam. So how do you know which bloggers to target when you’re promoting yourself or your company and which ones to ignore? I have a few tips that might help you weed out the followers from the leaders: Read more on why blogs are important to your PR campaign →

Filed Under: book publicity, Marketing, Online Marketing and PR, PR, Social Media, social networking Tagged With: , , , , , , , , , , ,

WGN Coming Up on 90th Anniversary: Flagship Chicago Radio Station’s Longevity Confirms Medium’s Vitality

April 19, 2011 By Marsha Friedman Leave a Comment

In a media landscape that is growing and changing nearly every day, most of the players are relatively new. CNN is barely 30 years old and Fox News is a teenager at age 15. Even New York’s WABC-AM radio station is only 60 years old. So when Chicago flagship radio station WGN-AM announces that 2012 will be its 90th birthday, it’s cause for celebration.

But it’s not just about a big birthday or a dazzling history; it’s that WGN is a sterling example of why the medium of radio isn’t going away anytime soon. Over the course of its 90 years, WGN has been with us through some of the key stages of American history and with some of our country’s most beloved broadcasters.

After doing some homework I found that back in 1925, it was the first radio station to broadcast from a courtroom. WGN allowed the nation to listen to the famous Scopes “Monkey” Trial in Dayton, Tennessee, where teacher John Scopes was tried and convicted of teaching the theory of evolution in a public classroom, in violation of a local ordinance. Read more on WGN's 90th anniversary →

Filed Under: Marketing, PR, public relations, Talk Radio Tagged With: , , , , , , ,

How Charlie Sheen’s Use of Talk Radio Demonstrates the Medium’s Influence over Everything Else

April 13, 2011 By Marsha Friedman Leave a Comment

Have you noticed how Charlie Sheen has quieted down? It’s not that his public meltdown has slowed or that he’s run out of things to say. It’s just that he isn’t saying it on radio anymore.

I was actually surprised when I realized that Sheen’s daily presence in the news wasn’t just from his tweets or his videos that he posted online, but rather his radio interviews. The meatier comments the media used for their stories about Sheen actually came from his constant calls to national radio shows like The Dan Patrick Show, The Alex Jones Show and a wide variety of morning shows in different cities.

In fact, Philadelphia’s Wired 96.5 FM station – recognizing Sheen’s penchant for phone-in radio rants – flew a banner over Sheen’s house inviting him to call the station. He did and another news cycle ensued. Read more on Charlie Sheen's use of talk radio →

Filed Under: Marketing, PR, print PR, public relations, Talk Radio Tagged With: , , , , , , , , , ,

Hollywood Screenwriter, Pen Densham, Shares His Insights on Writing and Winning

April 7, 2011 By Marsha Friedman Leave a Comment

How a high-school dropout became a Hollywood success with Back Draft, Moll Flanders and Robin Hood: Prince of Thieves

One of the things I love about my business is I get to meet the most interesting people who are luminaries in their industries. One person who fits that bill to a “T” is Pen Densham. You may not recognize his name, but I guarantee you’ve seen his work. Read more on Pen Densham, Hollywood screenwriter →

Filed Under: book publicity, Marketing, PR, print PR, public relations Tagged With: , , , , , , , , , ,

PR: The Engine Behind Social Media How SMM: Is Driven By Public Relations Campaigns

March 31, 2011 By Marsha Friedman Leave a Comment

As companies dive headlong into the world of social media, like cliff divers who don’t wait for the tide to come in, I’d like them all to stop for a moment before they hit their heads on the rocks.

In cliff diving, there are no silver medalists. There are those who win and those who go to the emergency room. The same is true when using social media as a marketing tool. People either are embraced by the social network community because of their contributions, or they are shunned for being too commercial and pushy. There’s not a whole lot in between.

As a user of social networks myself, I have discovered that there is far more to social media than tweeting and liking. It’s not about how many times you update your status or tweet your company’s Web site. It’s about the quality of those communications and adding value to the community. That’s why I believe that a good PR campaign is the engine that can really drive social media marketing. Read more on The Engine Behind Social Media →

Filed Under: Online Marketing and PR, PR, public relations, Social Media, social networking Tagged With: , , , , , , , ,

How Do I Gauge My PR Campaign? Why The Internet Hasn’t Changed The Rules

March 23, 2011 By Marsha Friedman Leave a Comment

Recently, I received a question from one of my clients regarding how we track the success of our print and online PR campaigns. In the process of thinking through the question, I realized that the changing landscape of the media (due to the fast face of technology) really hasn’t changed the way we look at these kinds of campaigns.

Since time immemorial, the only way to actually gauge the success of a print PR campaign was to indicate where placements were made and then list the circulation of that print outlet. For instance, if the Tampa Tribune ran your story on a weekday, the print circulation would be in the 150,000 range. On a Sunday, it would jump to 225,000. Now, that’s not to say, nor has it ever been intended to say, that 225,000 people read your article. It simply rated the size of the news outlet that carried the piece. Read more on how to gauge your PR campaign →

Filed Under: book publicity, Marketing, PR, print PR, public relations Tagged With: , , , , , , , ,

Not Making Your Sales? Maybe What’s Lacking Is Trust

March 16, 2011 By Marsha Friedman Leave a Comment

In the world of sales, trust is king.

You can advertise, promote, tweet, post, blog and sell like Dale Carnegie on steroids, but if you haven’t built trust with your potential customer, it’s truly a waste of good resources.

Regardless of what “behavioral research” professionals tell us is the reason why a consumer takes the leap of faith to make a purchase, I know from my 20-plus years in PR, that trust is one of the most essential ingredients. And, in today’s marketplace, I believe the issue of trust is even more significant than ever. Read more on not making your sales →

Filed Under: book publicity, Marketing, PR, public relations Tagged With: , , , , , ,

When Doing PR, How Do You Get Past the Gatekeepers to Reach Your Consumers?

March 9, 2011 By Marsha Friedman Leave a Comment

I can’t tell you the number of clients who ask me, “How many press releases will you send out for me?” Some want us to put out numerous releases a month, using the tiniest of reasons as an excuse to reach out to the media in the hope that their messages will drive sales when read by consumers.

The problem with this strategy is that in order to reach the consumer, you must first interest the editor who holds the key to running your story. They are the gatekeepers. The disconnect for most people is they think writing and distributing numerous press releases chocked full of sales messages will get them the coverage they’re hoping for. And, it’s this primary misunderstanding that leads to the failure of more PR campaigns than I care to think about. Read more on how to get past the gatekeepers to reach your consumers →

Filed Under: book publicity, Marketing, PR, print PR, public relations, TV Appearances Tagged With: , , , , , ,

Is the TV Commercial Dying? Why What Happens Between the Commercials Has Become Even More Important

March 7, 2011 By Marsha Friedman Leave a Comment

My Senior Campaign Manager, Tony Panaccio, wrote a great piece the other day about the state of TV advertising and I thought it was so interesting I wanted to share it with you.

Maybe it’s me, but I read something the other day that made me wonder if I’m the only one who doesn’t see the logic here.

The Nielsen Company tracks the audience viewership of TV programs so that programmers and advertisers can get a handle on how many people are watching certain shows. Programmers take that data and figure out how much they’ll charge to advertise on their shows. Of course, they pay attention to key demographics and more granular statistics, but at the end of the day, this is the data that helps them figure out that they’re going to charge $3 million per minute to advertise on The Super Bowl broadcast and $1 – $3.80 per minute on reruns of the recent reboot of Hawaii Five-0. Read more on is the TV commercial dying →

Filed Under: Marketing, PR, public relations, Talk Radio, TV Appearances Tagged With: , , , , , , , , ,

Is Your Book PR Not Doing The Job?

March 2, 2011 By Marsha Friedman Leave a Comment

Maybe It’s Not Your Message, But How You Position the Messenger

Having written a book myself, I know how hard people work to achieve that coveted designation of “author.”

And, I know how it goes, you don’t want to make it a big deal with your friends and family, but deep down where you don’t talk about it openly, you really wish there was a button you could buy that reads “AUTHOR!” You also wish that it was socially acceptable to wear it on your lapel, because, darn it, writing a book is NOT easy. You worked hard to write a book and when it’s done and published, you do enjoy being able to claim membership in a relatively exclusive fraternity. Read more on is your book PR not doing the job →

Filed Under: book publicity, Marketing, PR, print PR, public relations Tagged With: , , , , , , , ,
« Older Posts
Newer Posts »
Get Adobe Flash playerPlugin by wpburn.com wordpress themes