Marsha Friedman | Public Relations Expert | Speaker | CEO of EMSI Public Relations

Can A Book Brand You as an Industry Expert?

December 28, 2009 By Marsha Friedman Leave a Comment

In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before. They need to find a way to set themselves apart from others in their industry. Thus my mantra: a book is America’s new business card.

As the author of a book you are more than just a published writer – you are a valued expert, a credible authority, a proven professional AND a go-to source for print journalists and talk show hosts. Read more on Can A Book Brand You as an Industry Expert →

Filed Under: book publicity, Online Marketing and PR, public relations Tagged With: book promotion, book publicist, book publicity, branding, building your public profile, celebritize, celebritize you, celebritize yourself, credibility, emsi, Event Management Services, Marsha Friedman, PR, public relations, publicity

Six Ways to Tell If Public Relations Is For You

November 25, 2009 By Marsha Friedman Leave a Comment

One of the universal truths of PR is that it can help anyone, any company, any business in any industry. There is not a single commercial enterprise that cannot benefit from the power of public relations, and the scope of PR is limited only by the scope of the media.

Advertising is constantly changing, and what works today will likely not work tomorrow. Advertising resides in the realm of paid space, and so its only purpose is to serve the needs of the advertiser. Read more on Six Ways to Tell If Public Relations Is For You →

Filed Under: book publicity, Online Marketing and PR, print PR, Talk Radio, TV Appearances Tagged With: PR, Promotion, public relations, publicity

Print Circulations Tank As Online Media Takes Over

November 17, 2009 By Marsha Friedman Leave a Comment

Hello All,

At my PR firm, we’re seeing a very clear trend of hard-copy publications offering less and less content to their readers. But don’t be discouraged if your PR efforts aren’t getting you picked up in the hard copies of newspapers and magazines. There is some tremendous value in the way the newspaper industry is headed which you can use to your benefit! My article will explain… [Read more...]

Filed Under: book publicity, Online Marketing and PR, print PR Tagged With: Newspaper industry, PR, print publications, public relations, publicity

Why I Love Talk Radio as a Promotional Tool!

October 22, 2009 By Marsha Friedman 12 Comments

As you know I’ve been a huge fan of talk radio all my professional life, and part of the reason for that is because I’m also a marketer. I was just reminded of why I’m such a fan when I saw this demographic survey that Talker’s Magazine just came out with about the profile of the talk radio audience (Talkers Magazine survey results).

Here’s my article on the reasons I really love the talk radio medium:

Talk radio is one of the best and quickest tools for you to gain national recognition, promote your book, product or service, or popularize your cause. Fact is, talk radio may honestly be one of the best-kept marketing secrets there is. There are many reasons why this is true – but let me give you nine to start with: Read more on Talk Radio as a Promotional Tool →

Filed Under: book publicity, Online Marketing and PR, Talk Radio Tagged With: becoming the go to expert, book promotion, creating buzz, Marsha Friedman, publicity, Talk Radio

New Rules of Social Media Expert – David Meerman Scott

October 15, 2009 By Marsha Friedman 5 Comments

This is the third in the 3-part series of my interview with David Meerman Scott. As you know by now, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).

David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on New Rules of Social Media Expert - David Meerman Scott →

Filed Under: Online Marketing and PR, Social Media, social networking Tagged With: building your public profile, celebritize, celebritize you, celebritize yourself, celebrity expert, creating buzz, emsi, Marsha Friedman, media coverage, Online Marketing and PR, Social Media, social networking

Celebritize Yourself: How to Build Your Brand as the Leader in Your Field

October 6, 2009 By Marsha Friedman 2 Comments

It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”

The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. Read more on Celebritize Yourself: How to Build Your Brand as the Leader in Your Field →

Filed Under: book publicity, Online Marketing and PR, TV Appearances Tagged With: becoming the go to expert, book promotion, book publicist, building your public profile, celebritize, celebritize you, celebritize yourself, celebrity expert, creating buzz, emsi, Marsha Friedman, PR, public relations, publicity, TV Guest, TV Interview

New Rules of Marketing & PR – Interview with David Meerman Scott

October 2, 2009 By Marsha Friedman 3 Comments

A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world.

As David makes clear in both books, the rules for marketing and PR have changed, and everyone, from marketing executives to business owners and entrepreneurs, needs to understand the new landscape if they want to stay relevant in today’s online world. Read more on New Rules of Marketing & PR - Interview with David Meerman Scott →

Filed Under: Online Marketing and PR Tagged With: becoming the go to expert, book promotion, book publicist, book publicity, building your public profile, celebritize, celebritize yourself, celebrity expert, creating buzz, emsi, Marsha Friedman, media coverage, public relations

Can A Book Brand You as an Industry Expert?

Six Ways to Tell If Public Relations Is For You

Print Circulations Tank As Online Media Takes Over

Why I Love Talk Radio as a Promotional Tool!

Celebritize Yourself: How to Build Your Brand as the Leader in Your Field

New Rules of Marketing & PR – Interview with David Meerman Scott

Share This

Free Weekly PR Tips

You Can Be An Expert Celebrity

Learn the Power of Publicity