PR Insider

Capitalize On the Family in Your Business

Posted by on Sep 25, 2013 in PR Insider | 0 comments

Capitalize On the Family in Your Business

Why Your Family Business Makes for Great Marketing
I discovered an interesting statistic recently – 90 percent of all small businesses in the United States are family-owned. That got me thinking about the positive impact working with family can have on everything from marketing to sales to customer service.

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Business Lessons I’ve Learned As A Small Business CEO

Posted by on Sep 18, 2013 in PR Insider | 0 comments

Business Lessons I’ve Learned As A Small Business CEO

I found a fascinating website while trolling around the Internet recently. It’s called Statistic Brain and it has data and rankings on all kinds of topics, from hair loss to consumer spending.

The numbers that caught my eye had to do with start-up business failures. Did you know 25 percent of start-ups strike out within the first year? Thirty-six go down in the second, and 44 percent in the third. Nearly three-quarters of businesses that start in one year will be shuttered 10 years later.

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Your Best Marketing Tool is Still the Most Basic One

Posted by on Aug 14, 2013 in PR Insider | 0 comments

New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing, finding new ways to get the attention of potential customers clutching hand-held devices.

There’s a lot to be said for new strategies, but it sometimes seems people get dazzled by novel approaches. They forget there’s one enduring strategy that never fails.

Honesty.

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Are You a Woman Launching a Business or Book

Posted by on Jul 31, 2013 in PR Insider | 0 comments

Are You a Woman Launching a Business or Book

Your Competitive Advantage May Surprise You!

What’s your best advice for women in business?

It’s a question I hear frequently as more and more women strike out on their own, whether it’s to start their own company, write a book, turn their great idea into a product, or otherwise monetize their talents.

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Are You Ready To Celebritize Yourself?

Posted by on Jul 26, 2013 in PR Insider | 0 comments

Are You Ready To Celebritize Yourself?

Take My Quiz to Find Out
In my book, Celebritize Yourself, I write about my three-step method for increasing your visibility in order to promote your business, product, professional practice or book. It’s all about becoming an expert “celebrity” – someone journalists and talk show hosts turn to for informative and/or entertaining content.

Celebritizing yourself offers a number of benefits over other forms of promotion. First, it lets people really get to know who you are and what you’re about. Second, it gives you the implied third-party endorsement of media professionals – valuable! And, finally, if you’re providing valuable content, audiences are more likely to buy from you than from your competition.

Want to create your own foolproof plan for attaining celebrity? A good place to start is by taking this 10-question quiz. It’s not a pass-fail, rather; it will guide you through answering the questions that clarify your purpose, goal and message.

What’s your vision for celebrity? You need to decide where you want your plan to take you. Ask yourself, “What’s my vision? Where and how do I see myself?” It’s not as simple as “name recognition” or “a fat checking account.” Picture the day-to-day vision of what you will be and do as a celebrity. Remember – “dreamers” who make good on their goals have two things in common: a clear vision of what they want and a belief that they can achieve it.

What is your commitment to your vision? How far are you willing to go to make yourself a celebrity? Building your name and getting the media interested in your message require patience, perseverance, drive and talent. You have to be willing to stick with it when the going gets hard — or painfully slow.

What is your unique message? Your message is all-important. If you want people to listen to you, you must have something to say that will be of value to them — and exciting to you. As you define your message, consider the components: your education, your knowledge, your expertise and experience, and the intangible thing you’re most passionate about.

Why does your message appeal to you? When I ask this question of clients, most say their message excites them because they’re doing what they love to do. Apply the same principle to your message. It must engage both your heart and your mind.

Why will your message appeal to others? In order for your plan to work, your message must resonate with a large audience. It must have value and worth to others or it will wither quickly and quietly on the vine. Now is the time for serious introspection: Does what you have to say have worth for more than just you?

Who’s your target audience? Identifying your audience, the people who will benefit from your message, is the foundation for your marketing strategy. If you don’t know who you’re trying to reach and target them, your message is likely to fall on deaf ears. Identifying your audience will help you not only to find them, but to speak to them in ways they find appealing.

What’s your plan for celebrity? Your plan starts with a defined goal and a list of steps necessary to achieve it. If you’re a businessperson or professional, your plan should include writing a book – or having one ghostwritten for you – to use as a marketing tool. That will set you apart from your competitors, making you more credible both to the press and to prospective clients as an authority on your topic.

When will you start? It can be difficult to actually start working toward your dream. Daily life gets in the way. It all seems so overwhelming! Start with baby steps. Now that you have a plan, look at your first step. If it’s too big, break it down into smaller, more manageable steps. But, whatever you do, go ahead and take the first step. Sadly, this is the point at which many dreams die.

Have you picked the right teammates? You’ll need people to help you, and it’s important to have teammates who sincerely want you to succeed – people who believe in you as much as you believe in yourself. They will help you with big decisions, coach you and cheer you on. They may be loved ones, a business partner, an attorney, Internet friends. Good teammates will be invaluable, so choose them with care!

How will you measure success? What is it that you really want to have at the end of the rainbow? Be realistic – even if you achieve your initial goals, you will periodically need fresh ones to progress. Take the time to reflect on this – the answer will help you decide whether you have the passion to sustain your effort.

As promised, this isn’t a pass-fail quiz – actually, it’s a chance to get to know yourself better. And it’s an open-ended quiz. Bookmark the questions you can’t yet answer, or can’t fully answer, and come back to them later. Even the questions you answered with confidence may change with time.

If you’re ready to take your first step now, hurray!! I’ll be right here on the sidelines, cheering you on.

Go for it!
Marsha

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Looking for inspiration? You never have to look far

Posted by on Oct 29, 2012 in PR Insider | 0 comments

Looking for inspiration? You never have to look far

My friend and colleague — my company’s Creative Director, Penny Carnathan — writes a gardening column for the Tampa Bay Times. She’s been a newspaper editor, reporter and columnist for more than 30 years, and she’s been at EMSI for one year this month. While she works for us, she’s never been able to abandon newspapers and I love that! I‘m all about following your passion!

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