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Why Press Releases Don’t Work Anymore

Posted by on Oct 30, 2014 in PR Insider | Comments Off

Why Press Releases Don’t Work Anymore

And Something That Will… At EMSI, we don’t use conventional press releases to secure media coverage for our clients and we haven’t for nearly 25 years. I realized early on that they just weren’t effective at getting the quality and quantity of publicity we guarantee. So we tried to make it as easy as possible for journalists and talk show hosts to use our content and book our clients as guests. We began writing newsworthy articles in a ready-to-publish format and we crafted talk show segments that we “produced” on paper. It worked! Back...

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Afraid to Admit that You Don’t Understand Social Media?

Posted by on Oct 21, 2014 in PR Insider | Comments Off

Afraid to Admit that You Don’t Understand Social Media?

I talk to a lot of business owners and authors who don’t “get” social media. A year or two ago when I’d speak with them, most were quick to say they didn’t understand it and didn’t need to. Today what I hear is: “I know I’m supposed to be doing that, so I have a Facebook account.” Or, “Yeah, I’ve got my teenaged nephew taking care of that.” Unfortunately, simply posting occasional announcements about upcoming sales or telling people why they should use your service or read your book is not social media marketing and it’s not helping you. In...

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The Challenges of Working with Family

Posted by on Sep 23, 2014 in PR Insider | Comments Off

The Challenges of Working with Family

A couple of weeks ago, I agreed to be a guest on a radio talk show that I thought would focus on marketing tips. But – as I always warn people preparing for their first talk radio interviews – the host can sometimes take the conversation in a completely different direction. In this case, the hosts had noticed there are four Friedmans at EMSI Public Relations: my husband and me, our son and our daughter-in-law. That prompted them to ask about the dynamics of working in a business with so many family members. “Oh, we’re not the only family at...

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Tips for Overcoming a Fear of Public Speaking

Posted by on Feb 13, 2014 in PR Insider | Comments Off

Tips for Overcoming a Fear of Public Speaking

Recently, I was asked to be a panelist for a webinar about using the power of publicity to achieve your goals. The participants asked great questions.

The first: “How do you step into the spotlight when you don’t like the spotlight?”

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The Most Rewarding Marketing Mistake I Ever Made

Posted by on Dec 16, 2013 in PR Insider | 0 comments

The Most Rewarding Marketing Mistake I Ever Made

Recently, a colleague asked me, “What was the most rewarding mistake you ever made in business?” It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake

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Slider 2

Posted by on Nov 29, 2013 in Sliders | 0 comments

Slider 2

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Slider One

Posted by on Nov 29, 2013 in Sliders | 0 comments

Slider One

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3 People Who’ve Helped Me In Business

Posted by on Nov 6, 2013 in PR Insider | 0 comments

3 People Who’ve Helped Me In Business

I love it when I’m asked a question that really makes me think. The latest was, “Who are three people you credit with helping you in business, and what did you learn from them?”

That wasn’t an easy one – there have been so many! Thinking it through made me realize that my answers might help someone else. So, here are just three that come to mind right away.

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Capitalize On the Family in Your Business

Posted by on Sep 25, 2013 in PR Insider | 0 comments

Capitalize On the Family in Your Business

I discovered an interesting statistic recently – 90 percent of all small businesses in the United States are family-owned. That got me thinking about the positive impact working with family can have on everything from marketing to sales to customer service.

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Business Lessons I’ve Learned As A Small Business CEO

Posted by on Sep 18, 2013 in PR Insider | 0 comments

Business Lessons I’ve Learned As A Small Business CEO

I found a fascinating website while trolling around the Internet recently. It’s called Statistic Brain and it has data and rankings on all kinds of topics, from hair loss to consumer spending. The numbers that caught my eye had to do with start-up business failures. Did you know 25 percent of start-ups strike out within the first year? Thirty-six go down in the second, and 44 percent in the third. Nearly three-quarters of businesses that start in one year will be shuttered 10 years later. Why? “Incompetence” is the No. 1 reason, according to...

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