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Why Press Releases Don’t Work Anymore

Posted by on Oct 30, 2014 in PR Insider | Comments Off on Why Press Releases Don’t Work Anymore

Why Press Releases Don’t Work Anymore

And Something That Will…

At EMSI, we don’t use conventional press releases to secure media coverage for our clients and we haven’t for nearly 25 years.

I realized early on that they just weren’t effective at getting the quality and quantity of publicity we guarantee. So we tried to make it as easy as possible for journalists and talk show hosts to use our content and book our clients as guests. We began writing newsworthy articles in a ready-to-publish format and we crafted talk show segments that we “produced” on paper.

It worked!

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Afraid to Admit that You Don’t Understand Social Media?

Posted by on Oct 21, 2014 in PR Insider | Comments Off on Afraid to Admit that You Don’t Understand Social Media?

Afraid to Admit that You Don’t Understand Social Media?

I talk to a lot of business owners and authors who don’t “get” social media.

A year or two ago when I’d speak with them, most were quick to say they didn’t understand it and didn’t need to.

Today what I hear is: “I know I’m supposed to be doing that, so I have a Facebook account.” Or, “Yeah, I’ve got my teenaged nephew taking care of that.”

Unfortunately, simply posting occasional announcements about upcoming sales or telling people why they should use your service or read your book is not social media marketing and it’s not helping you. In fact, if that’s all you’re doing, it could be hurting you!

What’s worse, you’re not taking advantage of what could become the most powerful tool in your marketing arsenal. Why?

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The Challenges of Working with Family

Posted by on Sep 23, 2014 in PR Insider | Comments Off on The Challenges of Working with Family

The Challenges of Working with Family

A couple of weeks ago, I agreed to be a guest on a radio talk show that I thought would focus on marketing tips. But – as I always warn people preparing for their first talk radio interviews – the host can sometimes take the conversation in a completely different direction.

In this case, the hosts had noticed there are four Friedmans at EMSI Public Relations: my husband and me, our son and our daughter-in-law. That prompted them to ask about the dynamics of working in a business with so many family members.

“Oh, we’re not the only family at EMSI,” I told her. “There’s two other married couples, plus a mother and daughter. But, that said, our whole company is really like one big family, whether or not the employees are related by blood or marriage.”

Since those hosts seemed so curious about the dynamics of working with family, I thought you might be, too. After all, 90 percent of all small businesses are family owned and operated according to the Small Business Administration.

While we’re not perfect, I think we owe at least some of our business’s success to learning how to work every day alongside the people we married or gave birth to. Here are a few things we’ve noticed help a lot:

Arrange for the entire staff to spend fun time together. I think this is important for nurturing genuine caring, which is essential to forming a tight-knit team, just like a tight-knit family. Co-workers who care about one another tend to jump in to help when they see someone struggling, so whatever’s “broken” quickly gets fixed. They encourage one another, and they’re more honest about their feelings, so disputes tend to be aired and resolved rather than allowed to fester. Some of that caring comes from spending time together doing non-work activities. A couple of weeks ago we took a Friday afternoon so the whole office could go bowling. And on Halloween, we’re clearing off our desks for a pumpkin-carving contest. These fun events help relationships expand and grow.

Don’t talk about work during your commute – or once you get home. For two of our younger married couples, this is fairly easy. They head straight from the office to the day care to pick up their kids. From then till bedtime, it’s all about the children. But for my husband and me, it would be easy to rehash the day’s events, dissect problems, or work through plans after we leave the office. Instead, we talk about family things, friends, movies, the weekend ahead. I think it’s important to have a healthy interest in concerns and activities beyond the office walls; you can’t be happy if you’re consumed by just one aspect of your life. (I know – been there, done that!)

If there’s an upset, whether it’s between spouses or unrelated employees, keep it contained. I’ve read experts who say you should never display anger at work, and others who say doing so can be a good thing. Personally, I can’t think of any instance when people who witness a blow-up are more productive, creative, resourceful or innovative in the aftermath. Angry outbursts create tension, and when you’re really angry, you’re likely to say things you later wish no one else had heard. At our office, tempers do occasionally flare. Most of us take those arguments for a walk outside or at least close the office door to resolve our differences without upsetting everyone else.

My husband, son, daughter-in-law and I thoroughly enjoy working together every day. And I know our married couples and our mother and daughter enjoy having their loved ones close as well. Sure, problems can arise when your colleague is also the person you share nights and weekends with, but working out ways to minimize them, or avoid them entirely, can benefit all of your working relationships.

In my opinion, the benefits of working with husbands, sons and daughters far outweigh any disadvantages. It creates a culture of family that, if you’re lucky, not only draws together everyone in the office but extends to your clients as well.

From our family to yours,
Marsha

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Tips for Overcoming a Fear of Public Speaking

Posted by on Feb 13, 2014 in PR Insider | Comments Off on Tips for Overcoming a Fear of Public Speaking

Tips for Overcoming a Fear of Public Speaking

Recently, I was asked to be a panelist for a webinar about using the power of publicity to achieve your goals. The participants asked great questions.

The first: “How do you step into the spotlight when you don’t like the spotlight?”

Getting media attention and speaking engagements – the spotlight – goes right to the heart of my book, Celebritize Yourself. By boosting your visibility and your credibility, you set yourself apart from your competition and become a trusted authority in your field.

Should you abandon that avenue if you don’t like the spotlight?

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The Most Rewarding Marketing Mistake I Ever Made

Posted by on Dec 16, 2013 in PR Insider | 0 comments

The Most Rewarding Marketing Mistake I Ever Made

Recently, a colleague asked me, “What was the most rewarding mistake you ever made in business?”

It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake. However, it proved to be an invaluable lesson that has served me well in the years since. I’m sharing so perhaps you can learn it the easy way.

The lesson: Don’t ever stop marketing because you think you’ve reached the point where you don’t need to. And, secondarily, believe the old adage that warns, “Don’t put all your eggs into one basket.”

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