In business, as in life, Marsha Friedman has truly been there.
For the past 23 years, Marsha has been at the helm of one of the most successful boutique PR Firms in the U.S. As the founder and CEO of EMSI Public Relations, she is highly respected and widely regarded as an innovator and pioneer in the PR pay for performance model.
In 1990, armed with only a background in marketing and an incredible desire to succeed, Marsha set out alone, in a male dominated field, to create a different kind of PR Firm. A PR Firm that would guarantee results – being paid ONLY for the media her firm delivered. And it worked. Now, 23 years after the birth of EMSI, it can be said that Marsha Friedman’s tenacity and forward thinking forever changed the Public Relations Industry.
Marsha would be the first to tell you that it hasn’t always been an easy road. But she would be the last one to ever give up, or give in to anything life has thrown in her way. She is a rock for her family, committed to her clients and a tireless crusader for the foster children who receive assistance from her own non-profit organization Cherish The Children.
She is a true believer in the power of publicity and she has dedicated her career to raising the the bar and educating her followers. Her book, Celebritize Yourself: The Three Step Method to Increasing Your Profile and Exploding Your Business, has become required reading for anyone, and everyone, seeking to brand themselves or their companies, and her free, PR Insider Newsletter is seen by over 28,000 readers every week.
She has been, and remains, a sought after and popular speaker at conferences and events across the country. Her entertaining and insightful anecdotes, her unique teaching approach on harnessing the power of publicity, and her uncanny ability to connect with audiences from a variety of diverse industries have positioned Marsha among the the elite.
Marsha’s body of work speaks for itself, and throughout her career she has mentored, advised and worked with a long and impressive list of political luminaries, celebrities and executives. Her client database and business associates read like a who’s who of iconic figures and brands including President Gerald Ford, Gen. Alexander Haig, Sergeant’s Pet Care Products, Ron Paul, Bristol Myers Squibb, Jimmy Hoffa Jr., former National Security Advisor Robert McFarlane, The Temptations and Michael Uslan, Executive Producer of The Dark Knight Rises.
While Monday through Friday she can always be found in her office at the EMSI Headquarters in Tampa, Fla., Marsha doesn’t refer to her 12 hour days as work, “It’s really exciting to be here, “Marsha says, “It’s never boring or mundane. The 24/7 news cycle, emerging Internet technologies and the Social Media explosion have created completely new frontiers and a huge media monster that has to be fed constantly. Our clients are in the best position they’ve ever been in because every media outlet is clamoring for their unique content.”
After 23 years in the industry, you might think that Marsha Friedman would be ready to relax and slow down, but you would be sorely mistaken. She’s moving full speed ahead and relishing every minute of the ride.
EMSI Public Relations
Author of ‘Celebritize Yourself’
Countless people have benefited from Marsha Friedman’s experience by reading her step-by-step guide, “Celebritize Yourself: The Three Step Method to Increasing Your Profile and Exploding Your Business.”